National Breast Cancer Coalition

Call to Action Online - October 2014

The End of Breast Cancer Begins With 2020 Vision

All the pink gadgets in the world will not end breast cancer. To kick off Breast Cancer Awareness Month, the satirical publication, The Onion has highlighted the absurd way our society has chosen to fight breast cancer. As The Onion points out, seemingly inescapable product marketing campaigns have become synonymous with Breast Cancer Awareness Month. We could laugh at it, but breast cancer is no laughing matter.

It is clear that although awareness has made the disease top of mind of consumers, it will not save lives or end breast cancer. It will not change the status quo that results in more than 522,000 deaths worldwide. NBCC and our supporters have addressed this problem for years, and The Onion article demonstrates the conversation is changing elsewhere. That change begins with a shared vision.

NBCC has a unique vision: to know how to end breast cancer by January 1, 2020. It is our “2020 Vision,” and we are not alone. Today, and for the rest of October, NBCC advocates will share videos declaring their #2020Vision. We know that you, too, can clearly see a future that is free of breast cancer, so let your voice be heard! Create your own video, and encourage your friends and family to do the same. Help us remake October and every month thereafter, End Breast Cancer Month.  

Tweets of the Month

Please copy, paste and share. 

During #BreastCancerAwarenessMonth our #2020Vision is clear. We want more than awareness! We want #BCD2020

NBCC’s #2020Vision: No more #BreastCancer. No more #BreastCancerAwarenessMonth. RT if you agree!

Overdiagnosis and overtreatment are not the answer to #BreastCancer. #BCD2020 is. That’s our #2020Vision

Getting a Jump on the Noise: NBCC in the News

It is always difficult to get the press to listen. And it is particularly difficult to get coverage of breast cancer outside of October. So we are thrilled that even before October 1, NBCC had three different, and powerful, media hits.

On September 10, Glamour Editor-in-Chief Cindi Leive, published her note “What I've Learned About Breast Cancer—From the Bravest Women I Know,” which highlighted Breast Cancer Deadline 2020®.

NBCC President Fran Visco’s letter to the New York Times addressing the alarming call to screen every woman over 30 for predisposition to breast and ovarian cancer was published on September 14.

And on September 16, NPR’s All Things Considered, produced a fantastic piece highlighting NBCC’s advocacy and Breast Cancer Deadline 2020®. The story included comments by Fran Visco, NBCC advocate Joy Simha, and various scientists. The segment was picked up elsewhere, including in the Chronicle of Philanthropy.

 Even before Breast Cancer Awareness Month, NBCC was changing the conversation. Now we need you to help us break through the noise of October. Please submit a personalized Op-Ed to the editor of your local paper and ask them to publish your story.

Read The Onion's Take on Breast Cancer Awareness Month

This article is funny, but breast cancer is no laughing matter.
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