National Breast Cancer Coalition

Cause Marketing

NBCC is committed to creating dynamic and engaging partnerships that leverage the strengths of our partners while helping NBCC raise funds and increase visibility to ending breast cancer.

What is Cause Marketing?

Cause marketing is a mainstream corporate citizenship strategy supported by consumers.

According to 2010 Cone Cause Evolution Study:

  • 85% of consumers surveyed feel more positively about a product or company when it supports a cause they care about,
  • 83% want more of the products, services and retailers they use to benefit causes
  • When price and quality are equal, most consumers will choose the produce benefiting the cause

Examples of successful cause marketing campaigns include:

  • % of product sales: Over a year, month, week or day!
  • Point of Sale: Round up for NBCC at your register
  • Digital media campaigns: Using the power of web and social media to promote and collect donations – think: trending hashtag!

Download a letter of agreement for NBCC’s general cause marketing guidelines.

Contact: to discuss your ideas, get suggestions, or brainstorm on a way for your company to raise funds for NBCC!

We are excited to discuss mutually beneficial partnership opportunities and look forward to working with you!

Interested in other ideas for Corporate Partnership? Get more info here.