National Breast Cancer Coalition

Articulating Complex Ideas Effectively

Michael Sheehan, MFA | Sheehan Associates

Date: May 5, 2013 | Run Time: 41:03 | Course Level: Beginner

How can we effectively articulate a vision to a variety of key audiences with dramatic and powerful results to achieve a big goal? Listen to Michael Sheehan, who has been training corporate CEOs, policy makers, and political leaders for more than 25 years.

You will learn:

  • Examples of  some of the most famous mistakes and successes in political messaging.
  • The basic principles in articulating complex ideas effectively.
  • How to apply the "Sheehan Triangle" to create a powerful elevator speech for Breast Cancer Deadline 2020®.

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NBCC is grateful to the WellPoint Foundation for their generous support of the Online Center for Advocacy Training.